we're proudly guided by our values

 

be human 

we're all of equal value, sharing planet earth, seeking love, meaning and truth

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BE accessible

we're committed to breaking down barriers to accessing adventure in wild places. we actively seek opportunities to support individuals and groups in this space. we listen

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BE THE CHANGE

we're in business for social and environmental good. while we don't have all the answers we're committed to challenging ourselves to consider how we do business, in terms of responsibility, and satisfaction for the soul

 

be wild

we're guardians of the wild. 1% of all sales are used to support not for profit organisations and activists working to re-wild our planet. In 2025 we're supporting the Peak District National Park volunteer service and The Knoydart Foundation, as well as facilitating The John Muir Award for more than 60 students and teachers

 

be the light

we're in this for fun. the wild is free, both within and without. we celebrate the miracle of living right now, exactly where we are

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